Turn raw data into executive-ready insights
Survey processing, cross-tabulation, weighting, significance testing and visualisation — the exacting middle of the research workflow, handled so your analysts move straight from receipt to insight.
From messy export to decision-ready tables
Fieldwork hands you a raw, often messy data file. Insight needs clean, weighted, fully cross-tabulated output in your house banner — and charts a leadership team can read in seconds.
Cubicent runs the complete post-fieldwork journey: cleaning and validation, weighting, tabulation, open-end coding, significance testing and visualisation. Each stage is checked before the next begins.
The result is defensible numbers and polished, consulting-grade visuals delivered to your template and your timeline — frequently overnight, thanks to our IST delivery window.
What this service covers
- Data cleaning & validation
- RIM/raking & cell weighting
- Cross-tabulation tables & banners
- Significance testing & nets
- Open-end & verbatim coding
- Charts, dashboards & tab books
Why this work is harder than it looks.
What makes research processing genuinely hard — and risky if rushed.
Peak-season volume
Concurrent studies overwhelm in-house DP teams during fieldwork peaks, putting client deadlines at risk.
Messy, inconsistent data
Raw exports carry logic errors, speeders, straight-liners and duplicates that distort results if not resolved.
Weighting & significance
Done wrong, weighting and significance testing produce confident-looking but misleading numbers.
Board-ready visuals
Turning thousands of cells into clear, on-brand charts takes craft most teams can't spare at deadline.
From pressure to predictable output.
Three disciplines that turn fieldwork into trusted insight.
Accurate processing
Rigorous cleaning, validation and tabulation to your exact banner and stub specification, checked at every stage.
Defensible weighting & testing
RIM/raking or cell weighting, documented schemes and effective base, with weights treated as sampling weights so significance stays valid.
Executive-ready visualisation
Consulting-style charts, toplines and dashboards that make the story obvious to a leadership audience.
Everything this practice delivers.
The full research-operations toolkit, to your specification.
Data Cleaning & Validation
- Logic & range checks
- Speeders & straight-liners
- Duplicate handling
- Consistency rules
Cross Tabulation
- Banners & stubs
- Nets & summaries
- Grids & multi-response
- Index tables
Weighting
- RIM / raking
- Cell weighting
- Effective base
- Scheme documentation
Significance Testing
- Column proportions
- Means testing
- Stat letters
- Confidence levels
Open-end Coding
- Code frame design
- Multi-language
- Brand lists
- Sentiment tags
Data Visualisation
- Consulting charts
- Heatmaps
- Infographics
- On-brand styling
Dashboards
- Power BI
- Tableau
- Interactive filters
- Automated refresh
Automated Reporting
- Topline decks
- Wave-on-wave
- Templated outputs
- QA built in
Depth across the sectors we support.
We adapt to the conventions, compliance needs and vocabulary of each industry we work with.
Concrete artefacts, not just activity.
Every engagement produces tangible deliverables you can hold, review and build on — here is what lands in your hands.
Tab book
Fully specified cross-tabs to your banner and stub, with nets, summaries and significance applied.
Topline deck
Consulting-grade charts and a topline summary your leadership can read in seconds.
Interactive dashboard
Power BI or Tableau dashboards with filters and automated refresh, where you need live cuts.
Methodology note
Weighting scheme, effective base and QA checks documented so every number is defensible.
A proven path from kickoff to steady state.
A clean, checked pipeline from questionnaire to final presentation.
Survey
We confirm structure, banner and outputs.
Cleaning
Errors, speeders and duplicates resolved.
Validation
Logic and base checks signed off.
Weighting
Scheme applied and documented.
Analysis
Tabulation, coding and significance.
Visualisation
Charts and dashboards built to brand.
Presentation
Tab book and decks delivered.
We work across the tools your team already uses.
The standard data-processing and BI environments — plus your in-house templates.
Your data is handled with care, by default.
Confidentiality is the posture, not an add-on. Engagement-specific controls are agreed up front.
Respondent confidentiality
Personal and respondent-level data handled under NDA with least-privilege access and secure transfer.
Data integrity
Versioned files, audit trails and reproducible weighting so any number can be traced back to source.
In-perimeter options
Where data cannot leave your environment, we work via your VDI or secure remote access.
Engage us the way the work arrives.
Start with one model and move between them as your needs change. See the Support Models page for detail.
A defined deliverable, scoped and fixed-priced up front — the simplest way to start.
Full-time resources ring-fenced for you, working inside your process and tools.
A monthly block of hours drawn down as work arrives — ideal for variable demand.
Priced per table, slide, image or ticket — the most efficient model at high volume.
An honest comparison with going it alone.
How a Cubicent engagement compares with a stretched in-house dp team.
| Consideration | a stretched in-house DP team | With Cubicent |
|---|---|---|
| Peak capacity | Fixed | Elastic |
| Turnaround | Business hours | Overnight option |
| Cost | Full-time salaries | Pay for what you use |
| Tooling breadth | Limited | SPSS to Power BI |
| QA | Variable | Base & sig checks |
| Chart craft | Basic | Consulting-grade |
Questions teams ask before they start.
Which data formats do you accept and deliver?
How do you handle weighting so significance stays valid?
Can you flag small base sizes?
Do you code open-ended responses?
How fast is turnaround?
Often combined with this one.
Because everything sits under one company and one NDA, you can pull in another practice without onboarding a new vendor.
IT Infrastructure & Application Support
24×7 monitoring, an ITIL service desk and tiered L1–L3 application support that keep systems available and applications healthy.
Explore →Corporate Documentation Support
Production-grade PowerPoint, Word and Excel: decks, reports, templates and models, on brand and built to last.
Explore →Image & Video Annotation
Pixel-accurate labelling — boxes, polygons, segmentation, keypoints — with measured QA to fuel computer-vision models.
Explore →A number you can’t trace isn’t an insight — it’s a liability. Every weight, base and significance test we apply is documented and reproducible.
Have a study that needs processing?
Send a sample data file and your banner; we'll return a recommended approach, a quote and a realistic turnaround.